Leading independent Victoria firm joins CENTURY 21 Canada to help expand business


VICTORIA, B.C. — A leading real estate firm in Victoria, BC, has embarked on a strategy to expand its business during this winter's housing market by aligning with a national real estate organization, and is now in operation under the name CENTURY 21 Queenswood Realty Ltd.

"My staff and I have the enthusiasm and knowledge of local market conditions to optimize the benefits of the CENTURY 21 brand and its unsurpassed systems. I'm convinced the combination will earn us an increasing share of the Victoria housing market," said CENTURY 21 Queenswood Realty Ltd., owner Chris Markham, who is also President of the Victoria Real Estate Board.

"The real estate market is much more challenging now than it has been in a long time, and I believe becoming associated with CENTURY 21 Canada will provide an edge to substantially increase market share."

Markham said the booming market in the seven years prior to 2008 made it relatively easy for a realtor to be successful in the Victoria market. "Basically anyone with a license did well in those years without working very hard," said Markham.

"Now things are different. In 2009, success will come to realtors with the best promotion and brand profiles, with the most diligent application of training and marketing systems and with the most energy," said Markham.

CENTURY 21 Queenswood Realty Ltd. is beginning with 27 realtors and a hub office at 2558 Sinclair Road.

Markham says the Victoria 2008 market data shows prices for average single-family homes increased 3% and condominiums increased 1%. However, in the closing months of the year house prices declined about 5%. For 2009, Markham forecasts continuing stable markets with price declines of 5% to 7% favouring buyers over sellers.

"We are pleased to welcome Chris Markham and his team of real estate professionals to the CENTURY 21 System. This office represents a significant addition to the CENTURY 21 presence in British Columbia and we look forward to supporting this company and helping them continue to fulfill the real estate goals of those in the city of Victoria," says Brian Rushton, Senior Vice President of Franchise Sales and Development. "As Chris says, we are now in a different market environment. The tools and systems available from CENTURY 21 Canada, which takes full advantage of the online space, will help our sales professionals continue to build their business through these times."

Century 21 Canada Limited Partnership is a real estate franchisor with exclusive rights to the CENTURY 21brand in Canada and is part of the world's largest residential real estate sales organization. CENTURY 21 Canada provides comprehensive training, management, administrative and marketing support for the CENTURY 21 System, which is comprised of more than 8,500 independently owned and operated franchised broker offices in64 countries and territories, with more than 135,000 sales representatives worldwide. CENTURY 21 Canada is the only organization to offer customers AIR MILESĀ® reward miles on real estate transactions.

For more information contact:

Alex Chapple
Hoggan & Associates

Chris Markham
CENTURY 21 Queenswood Realty Ltd.
2558 Sinclair Road
Victoria, BC V8N 1B8
Tel: (250) 477-1100